Lately, consumers might have noticed that all cars, more specifically the ever increasingly popular SUV’s and CUV’s, all look the same. The graphic above is a wonderful illustration of that point. There are two reasons why this trend is beginning to take place.
First, manufacturers have invested incredible amounts of money on studies and research to figure out what consumers find aesthetically appealing. Automotive companies send representatives to design conferences to learn currently and what will be fashionable and trendy. Things like colors, fabrics, shapes, designs, and even smells and sounds, are all worked on years before they start to trend. What we see on the road today is a product of 3-5 years worth of research, data, and design foresight.
Due to that research investment, they know what consumers will buy. As with any business, manufacturers have to make things consumers want in order to continue to operate and make a profit. Consumers speak with their money and it is very clear, they want SUV’s and CUV’s regardless of how similar they all look.
Second, the strict fuel economy standards and safety standards, really begin to dictate how a vehicle will look. In order to achieve these benchmarks, designs to reduce drag coefficients are a leading supplemental way to meet the fuel economy standards. Angles, edgy creases, and deep concentration on airflow management all result in better fuel economy, but also begin to produce the same results in designs. The best example of this is airplanes. To an untrained eye, there are very few differences in airplane design.
Whether or not one thinks that manufacturers are just simply creating similar looking products to force consumers to accept what is being built and that they are limited by the designs in the choices of products available, that is an acknowledged hypothesis. However, many jobs and lively hoods, possibly even your own, hinge on the sales of vehicles, so it is hard for a company to take a risk on different designs. Consumers would need to reward risk with dollars and that is a challenging task to accomplish.
Give it time and new trends will start to emerge. Remember, what we see now was foresighted to trend a few years prior. Designs will change and uniqueness will find it’s way back into the automotive industry.