Color Me Impressed

Infiniti Q50 Eau Rouge concept
2014 Infiniti Q50 Eau Rouge concept from the Detroit Auto Show.

There is something incredibly powerful about the color a car is launched in. Seeing a car displayed at an auto show for the first time can have a magnetic effect. A car that always sticks out to me is the 2014 Infiniti Q50 Eau Rouge Concept I was able to see at the Detroit Auto Show. A photo of it is shown above. The red paint that covered that car had me mesmerized and the camera cannot capture how stunning the color really is. If I were ever to buy an Infinity, it will be in that color.

Other notable cars are in specific colors are a Honda S200 in yellow, a Volvo S60 or C30 in Polestar Blue, a Nissan Xterra in yellow (although red has grown on me), a Cadillac CTS-V in Black Diamond, the original Ford Raptor in Orange, the Lamborghini Huracan in Green and Aventador in Orange, there are countless cars that the color they are debuted in are the ones I find most appealing. But, that isn’t always the case because some cars are launched in multiple colors or a specific special edition colors, which are some of the examples mentioned above. A notable example of that is the Toyota 4Runner or Tacoma in TRD specific Cavalry Blue.

These colors are sometimes what I associate to cars in diecast as well. I tend to gravitate towards realistic models of Hot Wheels and Matchbox cars, especially when they are in the color debuted by the original manufacturer. Not all colors are captured well by diecast makers though. The Hot Wheels McLaren Senna does not quite match the color I have seen pictures of. Other times, maybe due to reasons like scale or proprietary information, the diecast car color is not exactly the color on the real-life car, but to the eyes and brain, it looks the same. It is a fascinating effect.

This topic has such depth to it and there are countless more stories of my fascination with cars and colors, that I could fill countless more blogs. If you have any stories related to this topic, I would love to hear it. Feel free to leave a comment if you feel the same way or have any cars you enjoy in a specific color.

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