What is up with the RLC?

RLC stands for Red Line Club, which is the Hot Wheels Collectors exclusive group that has limited members where one can attempt to join once a year. Many members are able to renew each year, while on occasion some cannot, or some do not, and the club grows by small amounts each year to facilitate new members.

One of the perks to being a member is the ability to purchase Hot Wheels cars made exclusively for the club. In the past, those cars were only able to be purchased through the RLC. Once the sale of the car happened, only then were cars able to be purchased or won on the secondary market, like eBay, company promotions, etc.

The RLC has always had problems with their website crashing on car sales days. Sales get postponed or delayed often. When this happened for the sale of the 1969 Dodge Charger R/T, no one was really that surprised. Mattel said they were going to postpone the sale another week and I just accepted that.

What I didn’t expect, was that Hagerty would be promoting a give away of 25 RLC 1969 Dodge Charger R/T cars for new users to their platform. I am all for promoting the love of Hot Wheels to others, and promoting automotive culture. But, it is unsettling to me that Hot Wheels is letting their RLC cars be accessed, even through a give away, through something other than the RLC. What then is the point of the RLC? If there is the possibility of getting access to the cars elsewhere, that devalues being part of the club.

They should have done a similar promotion to the Road Kill partnership. Hot Wheels created two separate cars for Motor Trend’s Road Kill show that could be obtained by being a new subscriber to Motor Trend On Demand. While I do have a minor beef with that, because they didn’t offer it to current subscribers (which I am) only new, the car can only be obtained in that manner and it was not a RLC exclusive car.

All that needs to happen is the RLC cars should only be available to RLC members, especially if an RLC sale got postponed. Once the sale happens, maybe then the car can be used as a marketing tool. But, it would be best if RLC cars stay exclusive to the RLC.

The Concept that keeps on Giving

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I’ll never forget being in 5th grade, 1999, sitting in the computer lab at school on one of those shiny, new, colorful Mac computers. We were accessing the internet, which was still a fascinating thing, and a page loaded displaying the image above. The glorious Dodge Charger R/T concept.

I had always been a fan of Dodge products, even at that age. The Dodge Ram, especially the one driven by Walker Texas Ranger, was my favorite truck. Maybe I’ll write a blog about that later. But, back to this Charger concept. It has stuck with me ever since. Not long after seeing it, I was able to by it in as a Hot Wheel. That car is still one of the highlights of my collection.

Now, 21 years later, it is absolutely awesome to see the design elements live on in the current generation Dodge Charger. Sure, the style elements didn’t fully come into effect until the Charger name came back in 2006, and many of them were missing on the production model. But, as time has shown, the newest Chargers, especially from the side and back, take many elements from that 1999 concept.

I applaud FCA for making the absolute most out of a design that was drawn up over 20 years ago. They found a secret recipe and know what customers like and want. Plus they have saved lots of money over the years by not having to retool for new styles. My wife and I have agreed that a Charger would defiantly be a car we both would like to own and drive.

Fun fact, I had this blog drafted up 8 years ago, with the title being 12 Years Ago. It is awesome that even after that amount of time, the Charger is still going strong and has only gotten better looking based off that original concept.

Dodge Can Do No Wrong

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The Dodge Challenger has recently outsold the Chevy Camaro for the number two muscle car sold in the US. It is quickly gaining ground on the Ford Mustang as well. You can read more about that here. I think Dodge has one of the best strategies in terms of manufacturing, marketing, and proven product, that factor strongly into the success of it outselling the Camaro and potentially the Mustang.

The Challenger design has been produced for far longer than initially intended or is common for the life cycle of a design. However, it has worked brilliantly for Dodge. They have been able to save money on all the factors that are expensive when a car is redesigned. That long life has allowed consumers and the general public to get very familiar with the look of the car. Dodge has squeezed every ounce out of the body and chassis. In 2018 there were 17 trim levels for the Challenger with prices ranging from $27,000 to $85,000.

Dodge has done brilliantly at marketing the Challenger.¬† They communicate an aggressive, bold, and cool image about the car. Some campaigns use famous people, others just showcase the car, but all have colors and sounds emphasized. The Challenger has been marketed so well, and there are so many on the road, that I “challenge” you to recall a memory of one.

A few months ago I was able to rent a Challenger for a work trip. After spending over 12 hours in the car, I came to the conclusion that it was an incredibly practical vehicle. The car had four-cylinder shut off, so I was able to get about 30 miles to the gallon, but if I wanted to get a bit feisty, the other four cylinders would light up with the tip of a toe. It has an incredible interior room, a spacious trunk, stupendous looks, and an aggressive sound.

Whoever made the decision to extend the life cycle of the Challenger should be applauded. That decision has allowed the Challenger to grow into being one of the best muscle cars on the road, aggressively “challenging” for the first place spot. In my opinion, Dodge can do no wrong with this car.