I have been reading a lot about this whole subject of Chevrolet working on trademarking the “Chevelle” name. There have been so many speculations, comments, critics, praises, hopes, dreams, spite, and just about any other feeling that can be evoked or thought that could be conceived about this subject; which is exactly why I want to weigh in.
Before I begin, I want to state that Barrett-Jackson is currently on while I am typing this and I just watched an original 1970 Challenger Hemi cross the block. One of the commentators mentioned how he prefers the Challenger over the Cuda. That thought provoked me even further to share my thoughts on this whole “Chevelle” topic.
Having stated that, back in 1970, there was so much sibling rivalry and same model competition in the automotive world that they probably had no idea how much that would influence the car world today when it comes to rarity and events like Barrett-Jackson. If you look at 1970 General Motors, you had the Chevelle, the GTO, the 442, and the GSX. Talk about sibling competition?! Not to mention all the options and trims for each model in their own right, there was seriously a plethora of choices for consumers.
In the present day competition is bleak and options are very limited compared to years past. Case in point, where is a CTS Coupe Convertible? Every vehicle I mentioned earlier from 1970 had a convertible option. I do realize much of that has to do with the ending and consolidation of many car brands. But in today’s age, I find the issue of sibling competition a sad excuse to not produce, or limit any other aspect of the vehicle. GM has already governed the power of the Camaro in order not to stifle with the pedigree of the Corvette. But why does it really matter? Even amongst their own models do the cars get limited! For example the Corvette Z06 and the Corvette ZR1; the Z06 is kept restrained below the ZR1 just for nostalgia sake. That is ridiculous in my opinion and that is part of what makes this “Chevelle” issue so difficult.
Autoblog has an article that states two speculations. The first is that the new “Chevelle” could become the Code 130R Concept and fill a slot in the stable below the Camaro. I think there might be something to that happening simply because there is another rumor swirling that there soon could be a baby Corvette the “Corvette Coupe” coming. I would think it will be like a Saturn Sky Redline (which pretty much was a baby Corvette) before it chopped. It would make sense for GM to start making smaller models of their bigger siblings. I am all about more options and more models. The second speculation is that the recently introduced Chevrolet SS could become the Chevelle and go the way Dodge did with the Charger by making it a four door. I am not quite sure why Chevrolet made the SS, but I think it is meant to be used as a practical, in use concept. From there, I don’t really know. I do not agree with the speculation that the SS will become the Chevelle.
In my opinion Chevrolet currently has everything they need for a Chevelle. To put it simply, CTS Coupe = Chevelle. I apologize for taking so long to get to such a simple point. Do a little retro-mod designing, give it all the motor options the Camaro has, and you have a Chevelle. That would hold more true to what many people already know that a Chevelle is, and instill that image in a newer generation who has yet to know it.
So, I think GM should bring back the Chevelle in a retro-mod style on a CTS Coupe chassis with all the Camaro motor options. That would be a worthy Chevelle, and if I had any money, I’d buy it. From there, Chevrolet could possibly resurrect the Monte Carlo name plate and place it on the SS. Bring back some friendly competition between the siblings of the brands and their own models. Give the buyers options and pride in owning something. It is evident that the wide variety brings longevity to the car hobby, because as I write this last sentence, a 1970 Buick GSX goes across the block on Barrett-Jackson.