Is the Ford Bronco Back Yet?

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A few of the diecast Broncos in my ownership have seen better days. The same could be said for the yet to be debuted new Bronco.

With this week seeming to be Ford week on my blog, I want to cover the topic of the Ford Bronco. This vehicle is legendary in name and has been anticipated for years. But will uncontrollable circumstances cause us all to wait even longer? Hopefully not.

While the truck and SUV market is heating up, especially for older, iconic versions of those vehicles, the Bronco nameplate is one of the leading vehicles in that segment. Since Ford is putting all of their manufacturing into those types of vehicles, it is no surprise that they are bringing back the Bronco.

They have rumored this for a long time now, somewhere in the neighborhood of 6 years ago. I can understand how long it takes to produce a good product, which I’m sure Ford will make when the next, new generation Bronco is finally revealed, but I won’t lie. It really deflates anticipation and excitement for it when we have seen concepts and rumors for 6 years.

According to Ford, their timeline was to finally show the public the kicking pony in the spring of 2020. They have a website dedicated to this here. Of course now that the time has come, a worldwide pandemic just had to come about which could potentially ruin everything. I know Ford does not want another botched product release like the Explorer and they have put personnel in place to prevent that. Sadly, they couldn’t predict a global catastrophe that would ruin their long in the tooth official debut. Will they go through with the global launch? Only time will tell, but spring is over at 11:59 PM Friday, June 19, 2020. The clock is ticking.