The Sun is Setting

A Road & Track article was recently released saying that Ford has filed for the name “Skyline” to their trademark list. While Ford did have trim levels with the name Skyline in the past, and there was a concept with the name Skyliner in it, Ford is not the manufacturer most notable for the name.

In the automotive enthusiast world, Nissan is the manufacturer that comes to mind when the name Skyline is said. While the newest Nissan flagship sports car is called the GT-R, it used to carry the name Skyline, but never has in the United States officially. That is because up until the R35, the car was never officially sold here in the States. However, if it had, up until the R35, the cars had the name of Nissan Skyline GT-R. The R35 that was sold in the America did not have the Skyline name, and I’m not really sure if it did anywhere else except Japan, if it even did there either.

While you might be thinking to yourself, gosh, why is Ford encroaching on Nissan territory and how much more could Ford ruin good names? I am going to approach this from a different angle. My beef is with Nissan. Why doesn’t Nissan care enough to keep that name? Nissan has an upcoming new Z car that will launch soon, but goodness gracious, they have a lineup that is long in the tooth and they have for a number of years now, been staying in business by fleet sales. Nissan tends to be the punch line of many jokes. They are not helping themselves by neglecting to keep the Skyline name in their library just in case. It is sad to say, but the sun is setting on the Skyline name and possibly even Nissan itself.

Could it be More Super?

About a decade ago, Toyota had roughly 3 of the exact same vehicle on the road. The Toyota 86, Scion FRS, and the Subaru BRZ. Granted the Subaru was not Toyota, it was a Subaru, but it was only that by badge. All three cars were basically the same. Now, for the new Toyota Supra, Toyota has teamed up with BMW. The BMW Z4 and Toyota Supra are roughly the same car. There are minor interior and exterior differences, as well as a few mechanical differences, but they have more similarities than differences. It is very similar to the products they had on the road ten years ago, and actually, still up until today with the Subaru BRZ and Toyota 86. The fact that the 86 is still around is surprising in itself, and that can be a whole other blog subject.

To me, it would have made more sense to get rid of the 86 replace it with the Supra and instead of partner with BMW, do everything in house, based off the Lexus RC. If Nissan went slightly larger with their comeback king, the GT-R, then Toyota can and should too. I have made a graphic of all the size and price differences of all the cars referenced, along with the Lexus LFA, the one time supercar from the brand. A larger, more powerful, dare I say better looking Supra should have been the goal from the start.

I don’t have the IS500 on here, and the FRS is very hard to find anymore. It has the same dimensions as the 86 and BRZ. Click on the chart to see it in full size.

When it comes to power, I know the plan to put a V8 in the new 2022 Lexus IS500 had to have been around when the Supra was conceived. Maybe? Either way, when the Nissan GT-R went from a straight six to a V6, people didn’t complain THAT much. If Toyota planned to put a 5.0 V8 in a Supra, these things would be selling faster than they could be made. None of the new Supra makes any sense to me. There was so much potential and while the car is incredibly popular, it really didn’t meet what I thought could have happened. Granted, I did like it at launch, and I still am a fan. It just doesn’t seem like a Supra in the sense that it doesn’t compete with anything that the original did, or perceived to do. Perception is very important. Potential is also important. The Supra should have been a GT-R competitor, built in house, based off the RC, with a V8 engine. Toyota should have done all that on a budget and gave every 5.0 Ford Mustang owner a run for their money.

The RC looks so good in my opinion. It is the perfect start for a Supra. Plus, it can be all wheel drive. This one was.

Automotive Literature

Automobile_Magazine-2006-01

It was during a study hall my junior year of high school that a huge aspect of my automotive passion grew into something far larger than just being a kid who liked cars. I wanted to do something with that passion. The pivotal moment was seeing the January 2007 Automobile magazine with the Nissan GT-R concept on the cover. After picking it up and soaking in every bit of information about that car, along with all of Ezra Dyer and Jean Jennings article, I made up my mind. I wanted to be an automotive journalist.

Upon going into my senior year, I took all the journalism classes in high school I could. I was late to the party on most, being that many were designed to be taken as a freshman so you could write for the school paper by your senior year. So, I didn’t get to do that. But every class assignment I wrote was car related some how.

I wasn’t keen on going to college but my parents wanted me to, so I went. I was accepted into Regent University, the first and only college I applied for. They didn’t have a journalism program for undergrad when I arrived, but by my sophomore year a bachelors journalism program was created and I immediately declared that my major. All throughout college I wrote about cars for every assignment that was students choice to write about. The school had no newspaper, and was pioneering the digital media segment. I wasn’t on any of those teams or classes, so there was not a lot of potential from my school to really get a solid foundation towards a career in journalism.

Even though the internet was becoming a large source for up to date automotive content, automotive magazines were some of my favorite things to get information from. It was also a lot of fun to get things in the mail. Plus they could be had for so cheap, that even as a college kid, I could afford them. Automobile, Road & Track, Car and Driver, Motor Trend, and Hot Rod, showed up on my doorstep faithfully every month. Flipping through the pages, seeing the wonderful images of cars in hand, smelling the paper that was freshly printed, it was wonderful.

Sadly, I never took the necessary steps to get into the automotive community. My passion was still primarily a dream. I didn’t own a cool car, I never applied for internships (the economy was really sucky from 07-11 while I was in college), and sadly, I didn’t utilize the internet to my advantage. I blame myself for a lot of missed opportunities and not working hard enough to become an automotive journalist. I never really believed in myself to achieve my dream.

Regardless of what happened in the past, automotive literature has kept my spark alive. I was able to write for Barn Finds for a while, which was an awesome opportunity. Now, I am taking my automotive passion and actually applying myself. These blogs will hopefully keep coming. I appreciate all of you who read them.

Tidbits for Today

Tidbits for today…

I read this article earlier in the week about the GT-R. He was making decent sense…until, “I want the GT-R to be more like an NSX…” …WHAT?! Um, the GT-R should NEVER be like the NSX. It was never supposed to be like the NSX, nor is it, nor shall it ever be. Then to say “Think 560-horsepower AWD FR-S and you’re most of the way there.”  In what world is the FR-S like the NSX?! You don’t even make sense in your trippy logic! To my fellow car blogger, you are a few cylinders short of a GT-R.

I read this article about Lincoln the other day and how this author feels the company just needs to be laid to rest. I do agree. I see the whole Ford Motor Company as Apple; in a league of their own, I will leave it at that (although I’m not a big fan of Apple, so you can assume my feelings about Ford). However, with that said, I would love to take a shot at marketing a revival for Lincoln. They need to associate themselves with comebacks. Comebacks that a younger and well established customer would recognize and think to themselves, I want to be a part of that. That is just the surface of ideas that I would use to market a comeback for Lincoln. I would go so far to say that they don’t even need to do any restyling, they just need much better marketing. Image consulting is more the concept.

I was very happy that Kyle Busch swept the weekend at Texas Motor Speedway! I am a huge Joe Gibbs Racing fan and Kyle Busch fan! Super excited for all parties!

In relation to the NASCAR, I did not see any problem with the NRA sponsoring the race. It makes complete sense to me from exactly what this article states, “Eddie Gossage, the president of the Texas Motor Speedway, told CBS Sports he actually hasn’t heard much in the way of controversy over the race. He said the NRA’s sponsorship is “not about politics. It’s about sports marketing.” ITS ABOUT SPORTS MARKETING. Perfect sense in my book.

There are certainly more tidbits I have spinning around in my head, and hopefully I will be able to get more out later this week. But these ones have been swirling for a few days now and I want to make sure I am staying current and relevant. It’s what you deserve. Feel free to tell me what you think in the comments below!