Could it be More Super?

About a decade ago, Toyota had roughly 3 of the exact same vehicle on the road. The Toyota 86, Scion FRS, and the Subaru BRZ. Granted the Subaru was not Toyota, it was a Subaru, but it was only that by badge. All three cars were basically the same. Now, for the new Toyota Supra, Toyota has teamed up with BMW. The BMW Z4 and Toyota Supra are roughly the same car. There are minor interior and exterior differences, as well as a few mechanical differences, but they have more similarities than differences. It is very similar to the products they had on the road ten years ago, and actually, still up until today with the Subaru BRZ and Toyota 86. The fact that the 86 is still around is surprising in itself, and that can be a whole other blog subject.

To me, it would have made more sense to get rid of the 86 replace it with the Supra and instead of partner with BMW, do everything in house, based off the Lexus RC. If Nissan went slightly larger with their comeback king, the GT-R, then Toyota can and should too. I have made a graphic of all the size and price differences of all the cars referenced, along with the Lexus LFA, the one time supercar from the brand. A larger, more powerful, dare I say better looking Supra should have been the goal from the start.

I don’t have the IS500 on here, and the FRS is very hard to find anymore. It has the same dimensions as the 86 and BRZ. Click on the chart to see it in full size.

When it comes to power, I know the plan to put a V8 in the new 2022 Lexus IS500 had to have been around when the Supra was conceived. Maybe? Either way, when the Nissan GT-R went from a straight six to a V6, people didn’t complain THAT much. If Toyota planned to put a 5.0 V8 in a Supra, these things would be selling faster than they could be made. None of the new Supra makes any sense to me. There was so much potential and while the car is incredibly popular, it really didn’t meet what I thought could have happened. Granted, I did like it at launch, and I still am a fan. It just doesn’t seem like a Supra in the sense that it doesn’t compete with anything that the original did, or perceived to do. Perception is very important. Potential is also important. The Supra should have been a GT-R competitor, built in house, based off the RC, with a V8 engine. Toyota should have done all that on a budget and gave every 5.0 Ford Mustang owner a run for their money.

The RC looks so good in my opinion. It is the perfect start for a Supra. Plus, it can be all wheel drive. This one was.

Did Kyle Really Wreck Chase?

Last Wednesday we saw towards the end of the race at Darlington, Kyle Busch slide up and bump the left rear of Chase Elliott causing him to slide into the inside wall and take him out of the race. That has since exploded into the headlines and has caused quite a stir among fans and non fans alike.

It is understandable that Chase was not a happy camper. Kyle claimed it was a mistake on his end. Even though he owned up to it, it didn’t make Chase or his crew chief feel much better. Many people believe Kyle intentionally wrecked Chase. While I am a fan of Kyle, and I’m not going to defend him exactly, I want to look at the situation and point out a few things

First, no matter how professional someone is, they are human and can still and do make mistakes.

Second, it has been a while since they have been in the cars. They have been doing iRacing, which is vastly different than real life.

Thirdly, the spotters are not in their normal positions. If you’ve ever stood in the top row at one of the tracks, it’s very hard to see the front stretch when the cars are up against the wall. Considering that is where the incident occurred, it makes sense the spotters might not have been much help there.

Fourth and lastly, really look and watch the footage. If you watch, when Chase and Denny pass Kyle who goes to the inside in/off turn four, they are bumper to bumper and cruising. Since Chase was so close to Denny coming off turn four, then as they went down the front stretch, Chase does not seem to stay connected to Denny. He slows down and begins to put a full car length gap in between them. At that point I think Kyle is mirror driving to make sure Kevin Harvick is not coming up too fast to prevent him from going up and getting in line. The problem really is that it seems that the entire top line slows down at the same pace. Kyle continues the pace he was holding and simply moved up into a gap he thought was there. You might see it differently, but I have simply shared my view and opinion of the situation.

Look closely at the shadow gap between Denny and Chase. It gets much larger as it goes down the front stretch.

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I find it interesting that probably the most controversial drivers, Kyle Busch, has created a huge ripple with the sports most popular driver, Chase Elliott. It makes for great entertainment and a YouTuber that I follow, David Land, sums it up well in his video. I’m so glad NASCAR is back and this situation, regardless of which side you are on, has elevated the sport into everyday conversation. That type of marketing is priceless.

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You can’t quite see Chase’s left headlight.

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Now you can see the left headlight. Kyle is now moving up.

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Look at the gap! That is a whole car length behind Denny.

Let me know below what you think.

Dyson Ditched Car Making

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2 and a half years later, my shirt is the same but my prediction was completely wrong.

Two and a half years ago, there were reports that Dyson was going to be working on an electric vehicle. I made a video and a blog on September 28th, 2017 where I covered the topic briefly and predicted that Dyson would have a concept on the road before a Tesla semi would be on the road. That was one terrible prediction on my part. Tesla 1, Brentton 0.

Autoweek ran an article recently that explained how the founder of Dyson spent $609 million of his own money on the electric car project, only to find out that in order to simply break even, the car would have to be sold for $180,000. If this isn’t proof that profitability in transportation and mobility services is almost near impossible, I don’t know what more you could ask for.

While I am sad that Dyson abandoned the project, and let me down on my prediction, I can also understand and respect the choice. I want to step out of the auto industry for just a moment to provide an example of high cost, low profit projects. Recently, my wife has been looking into creating a point and click video game for PC and mobile. When you add up the cost of software, talent (if you can’t do everything yourself), time, materials, a somewhat simple game can start off anywhere from 3 to 5 thousand dollars to make. People pay for quality games. In order to turn a profit, we would most likely have to sell the game for $10 which might price out our audience. If we sold it at a $1, we would need to sell over 10,000 copies to turn some small profit. We don’t know if we have an audience that large. So, after counting up all the associated costs, and estimating and understanding the industry a little more, it is not surprising that large game studios spend hundreds of thousands of dollars to produce a top tier game, like The Last of Us or Forza or Fifa. Then, in order to make any sort of profit, there is a reason those games are nearly $80 at launch, even with the quantities they sell them in. The cost to produce video games is an upfront, staggering cost.

Hopefully that will help shed light on just how hard it is for these EV automotive start-up companies to produce a product. The industry is cut throat and expensive. No one works for free. If you can’t turn a profit you won’t stay in business. And for what it is worth, Tesla is barely profitable. Elon can get an Eskimo to buy ice in the arctic and has had investors pour millions into Tesla. If everyone wanted their return on investment right now, the company would cease to exist.