Will Jaguar become Extinct?

My cousin and I were talking recently about the future of Jaguar and Land Rover. It was days before JLR announced they would be consolidating their lineup and explaining their plan to enter the electrification game. We all know that is where automobiles are heading, but is it sustainable?

The argument for electric vehicles in general can be an entire series of blogs, which I might do in the future. In this example, I want to focus specifically on Jaguar. One of the most shocking statements that I can’t comprehend is that Jaguar will not be introducing any new vehicles until 2025. That is 4 years of no new cars. What that means is they will continue producing the cars currently in their lineup, which is 5 different models, but they will not add another model. I am going to guess that they might not even do any refreshing of their current lineup either. They need to save as much money as possible. There is a huge chip shortage currently, and the pandemic has caused Jaguar to reduce their sales projections from 1 million vehicles sold to half that, with this information, I don’t think that Jaguar will survive. A car manufacturer can’t make money if it doesn’t make cars. It can’t make money if it doesn’t make new cars. It can’t make money if it doesn’t make a lot of cars.

They need to make money. Investing in electric is not cheap. It will require millions of dollars and I don’t think that Jaguar will have that. Only one of their vehicles is fully electric. With a goal to sell all electric vehicles by 2025, and only one currently being electric, with a goal to sell only a half million cars world wide, with only 5 cars in their lineup, that means with simple math, 100,000 fully electric Jaguars will reach the roads each year until 2025. I don’t know their sales numbers by models, so my estimation is a complete generalization. But, the fact remains, a car company can’t sustain itself on 500,000 cars a year and switch to all electric.

It is important to note as well, that I believe that projected 500,000 vehicles sold is combine with Land Rover sales. I am also not sure how all of the math adds up either, because 2020 sales according to the article were only 97,417.

With that perspective, the 500,000 might be the projection for total car sales by both brands until 2025. That is such a small, niche bunch of sales, that I don’t see how a profit can be found. I don’t see how a future can be forged. JLR is already sinking and creating a plan for an electric future only makes them look good on the surface. There is no way they can stay afloat beyond 2025.

I am going to make an educated guess that it would be wise to buy a Jaguar within the next 2 years. They very well could be some of the last Jaguar vehicles ever produced and they could become collectors items. Time will tell.

Sedan Man

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Very few sedans are being produced by auto makers now days. It is sad that they are slowly going extinct. While I don’t drive one now, which I understand adds to why they aren’t being made, I had three in the past that I loved. Not only that but my dream car is a sedan and I have a list of sedans I’d like to own.

My dream car is a second generation Cadillac CTS-V. I remember an advertisement calling it a “tuxedo with jet pack.” I have always thought of myself in that way and I believe that car fits me and my personality. I’d take any generation of a CTS-V, and if possible, I’d like to own one each of the three generations. And, while the CTS-V did come in a coupe form in the second generation, I want the sedan.

Another sedan I’d like to own is a Ford Taurus SHO. I got to ride in a fourth generation SHO that my coworker had. It was a great car. It is a big, sort of bulky car, but the SHO nameplate is iconic. I would be happy with any generation, but the fourth generation would be preferable. Then again, if I could have one of each, I’d go with that too.

The newest one to join the list is an Alpha Romeo Julia. It looks great, it sounds amazing, and to me, seems to be an all around worthy sedan. Since it is a little bit of FCA with some Italian flare, I would imagine reliability is not fantastic. That is hard to because since it is new, deprecation will tank these cars new. But, I am a fan of used cars, so I would probably take the risk.

Oddly enough, I have three cars from GM, Ford, and FCA on this list, which wasn’t quite intentional, but it’s funny to notice. I do know that most of these…if not all, are performance sedans. My honorable mention list is long and I wouldn’t mind owning any of the following sedans. A Dodge Charger, Pontiac G8, Chevy SS, Jaguar XE, Maserati Quattroporte, BMW M5 and the M3 sedan, Lexus IS F, Porsche Panamera, oh man, a Nissan Skyline GT-R R34 sedan, at this point I’ll even go with a Toyota Avalon TRD, just to name a few. Goodness, the list can go on and on. A good rule of thumb is, if it is a performance sedan, I like it and it is on my list.