Tidbits for Today

Tidbits for today…

I read this article earlier in the week about the GT-R. He was making decent sense…until, “I want the GT-R to be more like an NSX…” …WHAT?! Um, the GT-R should NEVER be like the NSX. It was never supposed to be like the NSX, nor is it, nor shall it ever be. Then to say “Think 560-horsepower AWD FR-S and you’re most of the way there.”  In what world is the FR-S like the NSX?! You don’t even make sense in your trippy logic! To my fellow car blogger, you are a few cylinders short of a GT-R.

I read this article about Lincoln the other day and how this author feels the company just needs to be laid to rest. I do agree. I see the whole Ford Motor Company as Apple; in a league of their own, I will leave it at that (although I’m not a big fan of Apple, so you can assume my feelings about Ford). However, with that said, I would love to take a shot at marketing a revival for Lincoln. They need to associate themselves with comebacks. Comebacks that a younger and well established customer would recognize and think to themselves, I want to be a part of that. That is just the surface of ideas that I would use to market a comeback for Lincoln. I would go so far to say that they don’t even need to do any restyling, they just need much better marketing. Image consulting is more the concept.

I was very happy that Kyle Busch swept the weekend at Texas Motor Speedway! I am a huge Joe Gibbs Racing fan and Kyle Busch fan! Super excited for all parties!

In relation to the NASCAR, I did not see any problem with the NRA sponsoring the race. It makes complete sense to me from exactly what this article states, “Eddie Gossage, the president of the Texas Motor Speedway, told CBS Sports he actually hasn’t heard much in the way of controversy over the race. He said the NRA’s sponsorship is “not about politics. It’s about sports marketing.” ITS ABOUT SPORTS MARKETING. Perfect sense in my book.

There are certainly more tidbits I have spinning around in my head, and hopefully I will be able to get more out later this week. But these ones have been swirling for a few days now and I want to make sure I am staying current and relevant. It’s what you deserve. Feel free to tell me what you think in the comments below!

Advertisements

We The People…who own cars

Dear Car Companies,

We the people realize that you design and build cars for a living. We highly appreciate your talent and dedication to your craft because without you, about 98 percent of us would still be walking to the Seven Eleven down the block.

We recognize that you have been in this business a long time and have a built some pretty incredible machines. However, times are changing and we would like to tell you something. May we ask you for your attention for just a moment.

You have done pretty well thus far feeding us vehicles that we think we need. Actually, it is more like vehicles you think we need. However, you would be lying to yourself if you think you are giving us what we want.

As a person myself, I am taking the role of ambassador to relay important information. I will give you things that we the people are looking for in a car. We want vehicles with incredibly, let me rephrase that, RIDICULOUSLY good gas mileage. But you can’t just give us that, because up until this point, the ones that have done so, have looked like crap. Sorry.

We want the cars to look good, like something you’d buy at Tiffany’s, not the jewelry center at as Wal-Mart. Cheap imitation isn’t going to cut it anymore. We are smart, and can pick out the imposter a mile away. I promise, if you can deliver, we will pay.

A third thing we want is practicality. Don’t give us a seven passenger vehicle if really the only people who could fit in the back seats are children. If you say seven adults comfortably, prove it. Pick-up trucks, vans, cars; get people to drive them to tell you what is practical so you don’t have to guess. If you are right the first time, you don’t have to come up with some lame excuse for a cheap imposter vehicle.

Lastly, we want performance. There are only 24 hours in a day, so the fastest way we can get to 60 miles an hour, or more, is important. A smooth ride and great handling are critical because roads and traffic are terrible now days and we have to be able to dodge a bump, or take one, and the car has to last. Here’s an idea. Start with a race car, add the previous elements of gas mileage, looks, and practicality, and still end up with a race car. Done, walk away.

And, as a side note, don’t name these wonderful machines absurd names. Really think about what it is you have created and name it appropriately. If you have any questions, consult us. You can reach us on Facebook, Twitter, Myspace, or any other online social network known to man. But listen to what we are saying back to you, seriously. We can easily start walking to the Seven Eleven down the street.

Sincerely,

We the People