The Concept that keeps on Giving

1999_Dodge_ChargerRTConcept1

I’ll never forget being in 5th grade, 1999, sitting in the computer lab at school on one of those shiny, new, colorful Mac computers. We were accessing the internet, which was still a fascinating thing, and a page loaded displaying the image above. The glorious Dodge Charger R/T concept.

I had always been a fan of Dodge products, even at that age. The Dodge Ram, especially the one driven by Walker Texas Ranger, was my favorite truck. Maybe I’ll write a blog about that later. But, back to this Charger concept. It has stuck with me ever since. Not long after seeing it, I was able to by it in as a Hot Wheel. That car is still one of the highlights of my collection.

Now, 21 years later, it is absolutely awesome to see the design elements live on in the current generation Dodge Charger. Sure, the style elements didn’t fully come into effect until the Charger name came back in 2006, and many of them were missing on the production model. But, as time has shown, the newest Chargers, especially from the side and back, take many elements from that 1999 concept.

I applaud FCA for making the absolute most out of a design that was drawn up over 20 years ago. They found a secret recipe and know what customers like and want. Plus they have saved lots of money over the years by not having to retool for new styles. My wife and I have agreed that a Charger would defiantly be a car we both would like to own and drive.

Fun fact, I had this blog drafted up 8 years ago, with the title being 12 Years Ago. It is awesome that even after that amount of time, the Charger is still going strong and has only gotten better looking based off that original concept.