Automotive Thoughts and Topics 2

In the diecast part of my automotive passion, I have a follow up on the black and gold series of Hot Heels I mentioned in my last vlog/blog. There have been two pictures of two cars that have been displayed and they are nothing like how I imagined them looking. The 67 Camaro I predicted was not one of the cars. While I still don’t know if it will be, based on the color schemes of the cars that debuted, I am leaning towards a no. See for yourself below.

blackandgoldseriesspec

In the real automotive world, I took a trip  a few weekends to my wife’s parents home in Maryland. My wife was a bridesmaid and because she had to be with the wedding party all day before the wedding, I spent time with her family. Her dad took me to see a friend of his who has a 1963 Ford Galaxie. He told me the story of the Tasca Ford badge he had on the car. I was not familiar with Tasca before, but the story he told me about their tuning of Ford vehicles had me riveted. I looked then up further when I got home and I was fascinated at their legacy and story. If I had a Ford product, (someday I will get my wife her dream car, a red convertible Mustang) I would certainly consider having Tasca tune it. If you are not familiar with them you can check out Tasca here.

If you have not heard, there is a very big scandal being exposed in the steel industry. A Japanese steel manufacturer and supplier, Kobe Steel, has been discovered to have lied about its steels strength. This could have catastrophic effects on the safety of automobiles, planes, and other people moving things. What I find fascinating about the whole situation is that this is really as common now as it ever has been. In my time on this planet I have seen the Firestone tire scandal, the Takata air bag scandal, the VW diesel scandal, and a host of others that just are not at the top of my mind. All that to say, eventually, it will all be in the history books and show up on lists like this in another 10 years.

Lastly, and this topic is actually the one I am most opinionated about this week, is the sponsorship of the Number 24 car in NASCAR for the 2018 season with William Byron behind the wheel. That sponsor is Liberty University. I am excited for the rookie driver to take his skills to the Monster Energy series. I have nothing against William, Hendrick, or Chevrolet (how about those Camaro’s for 2018?). I actually don’t have anything against Liberty University either. It is a great school. My cousin graduated from there and I have known many people who have attended and graduated.

The truth is that I am a bit sore, maybe jealous, that they are sponsoring a NASCAR team. You see, I attended Regent University. It is known to those who are familiar with either of these universities, or the culture that surrounds them, that Regent and Liberty are rivals. In recent years, Liberty has been leaving Regent in the dust in just about every way from a collegiate standpoint. Beyond academia, their promoting power is extensive, and it became very real to me when they are going to be a full time sponsor for a NASCAR team in the highest series. I am not sure of the complete budget, but based on this article here, in 2013, a primary sponsorship could cost anywhere from $5 million to $35 million. An associate sponsorship is anywhere from $250,000 to $2 million. That was in 2013. That means, Liberty University is shelling out, at minimum of $250,000. To be honest, we all know that it is MUCH higher than that. Liberty is sponsoring one of the most iconic numbers with one of the most successful teams, with one of the brightest rookie drivers in the sport.

The fact that Liberty has that much money in their advertising budget, or any budget, is INCREDIBLE. They must be doing incredibly well. My alma mater can barely house their student population, they have no cafeteria, no gym for their newly formed soccer team to train in, or really any other facility to provide for all the things on campus students need. To build those, Regent has to have money. Regent can barely provide for the needs of students and here Liberty is able to sponsor a NASCAR team. Gosh…I wish I could say the college I went to sponsors a NASCAR team. I so wish I could. Oh well. I will be rooting for William in the number 24 Liberty University Chevrolet Camaro. I will be rooting for him to win and to have as much success as he can. I want him to win because the whole story situation is just awesome.

It is like any other rivalry, where you have someone in your camp, that really isn’t for your side at all. It is comparable to living in either Ohio or Michigan and rooting for the opposite states college football team. I will gladly root for Regents rival in NASCAR, because I like NASCAR. But I will NEVER root for the team up north. Go Bucks!

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Tidbits for Today

Tidbits for today…

I read this article earlier in the week about the GT-R. He was making decent sense…until, “I want the GT-R to be more like an NSX…” …WHAT?! Um, the GT-R should NEVER be like the NSX. It was never supposed to be like the NSX, nor is it, nor shall it ever be. Then to say “Think 560-horsepower AWD FR-S and you’re most of the way there.”  In what world is the FR-S like the NSX?! You don’t even make sense in your trippy logic! To my fellow car blogger, you are a few cylinders short of a GT-R.

I read this article about Lincoln the other day and how this author feels the company just needs to be laid to rest. I do agree. I see the whole Ford Motor Company as Apple; in a league of their own, I will leave it at that (although I’m not a big fan of Apple, so you can assume my feelings about Ford). However, with that said, I would love to take a shot at marketing a revival for Lincoln. They need to associate themselves with comebacks. Comebacks that a younger and well established customer would recognize and think to themselves, I want to be a part of that. That is just the surface of ideas that I would use to market a comeback for Lincoln. I would go so far to say that they don’t even need to do any restyling, they just need much better marketing. Image consulting is more the concept.

I was very happy that Kyle Busch swept the weekend at Texas Motor Speedway! I am a huge Joe Gibbs Racing fan and Kyle Busch fan! Super excited for all parties!

In relation to the NASCAR, I did not see any problem with the NRA sponsoring the race. It makes complete sense to me from exactly what this article states, “Eddie Gossage, the president of the Texas Motor Speedway, told CBS Sports he actually hasn’t heard much in the way of controversy over the race. He said the NRA’s sponsorship is “not about politics. It’s about sports marketing.” ITS ABOUT SPORTS MARKETING. Perfect sense in my book.

There are certainly more tidbits I have spinning around in my head, and hopefully I will be able to get more out later this week. But these ones have been swirling for a few days now and I want to make sure I am staying current and relevant. It’s what you deserve. Feel free to tell me what you think in the comments below!