Will Jaguar become Extinct?

My cousin and I were talking recently about the future of Jaguar and Land Rover. It was days before JLR announced they would be consolidating their lineup and explaining their plan to enter the electrification game. We all know that is where automobiles are heading, but is it sustainable?

The argument for electric vehicles in general can be an entire series of blogs, which I might do in the future. In this example, I want to focus specifically on Jaguar. One of the most shocking statements that I can’t comprehend is that Jaguar will not be introducing any new vehicles until 2025. That is 4 years of no new cars. What that means is they will continue producing the cars currently in their lineup, which is 5 different models, but they will not add another model. I am going to guess that they might not even do any refreshing of their current lineup either. They need to save as much money as possible. There is a huge chip shortage currently, and the pandemic has caused Jaguar to reduce their sales projections from 1 million vehicles sold to half that, with this information, I don’t think that Jaguar will survive. A car manufacturer can’t make money if it doesn’t make cars. It can’t make money if it doesn’t make new cars. It can’t make money if it doesn’t make a lot of cars.

They need to make money. Investing in electric is not cheap. It will require millions of dollars and I don’t think that Jaguar will have that. Only one of their vehicles is fully electric. With a goal to sell all electric vehicles by 2025, and only one currently being electric, with a goal to sell only a half million cars world wide, with only 5 cars in their lineup, that means with simple math, 100,000 fully electric Jaguars will reach the roads each year until 2025. I don’t know their sales numbers by models, so my estimation is a complete generalization. But, the fact remains, a car company can’t sustain itself on 500,000 cars a year and switch to all electric.

It is important to note as well, that I believe that projected 500,000 vehicles sold is combine with Land Rover sales. I am also not sure how all of the math adds up either, because 2020 sales according to the article were only 97,417.

With that perspective, the 500,000 might be the projection for total car sales by both brands until 2025. That is such a small, niche bunch of sales, that I don’t see how a profit can be found. I don’t see how a future can be forged. JLR is already sinking and creating a plan for an electric future only makes them look good on the surface. There is no way they can stay afloat beyond 2025.

I am going to make an educated guess that it would be wise to buy a Jaguar within the next 2 years. They very well could be some of the last Jaguar vehicles ever produced and they could become collectors items. Time will tell.

Motor Trend and Hot Wheels

mtthumb

Recently, Hot Wheels and Motor Trend teamed up and created an exclusive pair of diecast cars if you signed up for a new account of Motor Trend On Demand. New account users would receive the Datsun 240Z made famous by the show Road Kill. On the show, the hosts modified the car with a massive turbo charger and exhaust pipe and named it “The Rotsun.” Hot Wheels made that car so subscribers could have both the before and after version of the car. The photo above is the after version. I am still hunting down the before version.

With Hot wheels and Motor Trend collaborating on projects now, and Hot Wheels now experimenting with cars coming already crushed, could we see more cars from Roadkill and other Motor Trend shows? I’m sure all of us what like to see Blasphemi as an official Hot Wheel. But there are so many more that could be done. The Draguar, the Mazdarati, Stubby Bob, General Mayhem and General Maintenance, and those are just from Roadkill. Dirt Every Day has fantastic examples of vehicles as well. Tube Sock and the Alabama Army Truck come to mind.

I’m curious to see how this partnership continues into the future though. Because, the problem with the above mentioned promotion was that the account MUST be a new account. Current subscribers would have had to create an entirely new account in order to take advantage of getting the cars. That to me seemed like a terrible idea. Hot Wheels already has the Red Line Club where members pay a yearly membership fee to have access to cars only available to the RLC. They come at a cost, normally around $30 a car. I don’t know why Motor Trend doesn’t do the same thing? I am a faithful subscriber to Motor Trend On Demand, and WOULD HAVE BOUHGHT the set of cars from Motor Trend if given the option. Merchandise is supposedly a profitable source of income from what I know about business. Hopefully Motor Trend and Hot Wheels have learned from this situation. Hopefully there are more car choices soon and available to all subscribers. And if they could still keep them somewhat exclusive and limited, that actually might be cool too.

Did Kyle Really Wreck Chase?

Last Wednesday we saw towards the end of the race at Darlington, Kyle Busch slide up and bump the left rear of Chase Elliott causing him to slide into the inside wall and take him out of the race. That has since exploded into the headlines and has caused quite a stir among fans and non fans alike.

It is understandable that Chase was not a happy camper. Kyle claimed it was a mistake on his end. Even though he owned up to it, it didn’t make Chase or his crew chief feel much better. Many people believe Kyle intentionally wrecked Chase. While I am a fan of Kyle, and I’m not going to defend him exactly, I want to look at the situation and point out a few things

First, no matter how professional someone is, they are human and can still and do make mistakes.

Second, it has been a while since they have been in the cars. They have been doing iRacing, which is vastly different than real life.

Thirdly, the spotters are not in their normal positions. If you’ve ever stood in the top row at one of the tracks, it’s very hard to see the front stretch when the cars are up against the wall. Considering that is where the incident occurred, it makes sense the spotters might not have been much help there.

Fourth and lastly, really look and watch the footage. If you watch, when Chase and Denny pass Kyle who goes to the inside in/off turn four, they are bumper to bumper and cruising. Since Chase was so close to Denny coming off turn four, then as they went down the front stretch, Chase does not seem to stay connected to Denny. He slows down and begins to put a full car length gap in between them. At that point I think Kyle is mirror driving to make sure Kevin Harvick is not coming up too fast to prevent him from going up and getting in line. The problem really is that it seems that the entire top line slows down at the same pace. Kyle continues the pace he was holding and simply moved up into a gap he thought was there. You might see it differently, but I have simply shared my view and opinion of the situation.

Look closely at the shadow gap between Denny and Chase. It gets much larger as it goes down the front stretch.

Screenshot_2020-05-25-15-45-10Screenshot_2020-05-25-15-44-56Screenshot_2020-05-25-15-44-36Screenshot_2020-05-25-15-44-40

I find it interesting that probably the most controversial drivers, Kyle Busch, has created a huge ripple with the sports most popular driver, Chase Elliott. It makes for great entertainment and a YouTuber that I follow, David Land, sums it up well in his video. I’m so glad NASCAR is back and this situation, regardless of which side you are on, has elevated the sport into everyday conversation. That type of marketing is priceless.

Screenshot_2020-05-25-15-43-37
You can’t quite see Chase’s left headlight.

Screenshot_2020-05-25-15-44-06
Now you can see the left headlight. Kyle is now moving up.

Screenshot_2020-05-25-15-44-21
Look at the gap! That is a whole car length behind Denny.

Let me know below what you think.