Will Jaguar become Extinct?

My cousin and I were talking recently about the future of Jaguar and Land Rover. It was days before JLR announced they would be consolidating their lineup and explaining their plan to enter the electrification game. We all know that is where automobiles are heading, but is it sustainable?

The argument for electric vehicles in general can be an entire series of blogs, which I might do in the future. In this example, I want to focus specifically on Jaguar. One of the most shocking statements that I can’t comprehend is that Jaguar will not be introducing any new vehicles until 2025. That is 4 years of no new cars. What that means is they will continue producing the cars currently in their lineup, which is 5 different models, but they will not add another model. I am going to guess that they might not even do any refreshing of their current lineup either. They need to save as much money as possible. There is a huge chip shortage currently, and the pandemic has caused Jaguar to reduce their sales projections from 1 million vehicles sold to half that, with this information, I don’t think that Jaguar will survive. A car manufacturer can’t make money if it doesn’t make cars. It can’t make money if it doesn’t make new cars. It can’t make money if it doesn’t make a lot of cars.

They need to make money. Investing in electric is not cheap. It will require millions of dollars and I don’t think that Jaguar will have that. Only one of their vehicles is fully electric. With a goal to sell all electric vehicles by 2025, and only one currently being electric, with a goal to sell only a half million cars world wide, with only 5 cars in their lineup, that means with simple math, 100,000 fully electric Jaguars will reach the roads each year until 2025. I don’t know their sales numbers by models, so my estimation is a complete generalization. But, the fact remains, a car company can’t sustain itself on 500,000 cars a year and switch to all electric.

It is important to note as well, that I believe that projected 500,000 vehicles sold is combine with Land Rover sales. I am also not sure how all of the math adds up either, because 2020 sales according to the article were only 97,417.

With that perspective, the 500,000 might be the projection for total car sales by both brands until 2025. That is such a small, niche bunch of sales, that I don’t see how a profit can be found. I don’t see how a future can be forged. JLR is already sinking and creating a plan for an electric future only makes them look good on the surface. There is no way they can stay afloat beyond 2025.

I am going to make an educated guess that it would be wise to buy a Jaguar within the next 2 years. They very well could be some of the last Jaguar vehicles ever produced and they could become collectors items. Time will tell.

How hard is it to buy and sell?

buyingselling

Not too long ago, heading to eBay and Craigslist were the two big ways to find a car online. As fees go up, and sadly Craigslist now has them, where do you go to find a good used car, especially from a private party seller? As a seller, where do you go to post a car to find a buyer?

I am not versed in this area at all. I simply have a quick opinion about it. When Craigslist came out with the fee to post a vehicle, the next free option was Facebook Marketplace. That was a great option until recently. Now, Facebook has all sorts of filters that make it very difficult to find a vehicle. For example, two vehicles that I like to look for are Jeep Grand Wagoneers and Porsche 944s. Neither are an option to filter by when you select model under those makes. When you do an open ended search it doesn’t pull up very relevant stuff. I am not sure if those models can be entered. It just gets frustrating. eBay Motors also used to be glorious, but that is also not the best way to find cars either. At this time, the best way I have found to find cars is AutoTempest. But, while the results are satisfying in quantity, it can be tedious to go through them. A note to make as well is that while you can filter for all sorts of features you want, there is actually no way to filter out features you DON’T want. If you are trying to find something without heated seats, there really isn’t a good way to find a car that doesn’t have that. You have to go one by one. Lastly, as if trying to find a car isn’t hard enough with all these factors, there is the issue that you are never going to find the correct car from the start. According to Jalopnik, an issue appears to be happening with Toyota Supras that are showing as 6 cylinder cars on AutoTrader, when in fact they are 4 cylinder cars. A website can only display what information is entered, at least…I think. At the time of this writing, there was not a response as to why this was happening.

Then, you have the buying side of things. Oh my goodness. As if it wasn’t hard enough to FIND the vehicle you want, now you have to deal with PEOPLE. Egos flair, information is withheld, paperwork is tedious, time is wasted, it is seriously just the most aggravating process ever. I’ve never bought a car from a dealer, but I’ve heard it is an absolute drain. But, I am almost certain that sometimes dealing with private party buyers or sellers is just as insane.

What really hit me as an eye opener to how even as a car person, I am now not interested in buying or selling cars, was a conversation I had with a friend the other day about buying and selling cars. This friend indicated that their car was getting older, it has miles on it, and they would potentially be in the market for a newer, but still used car, in the very near future. They said they would simply shop at CarMax and trade in their current vehicle for the newer one. Now, almost all car enthusiasts would suggest against this. I have grown up being taught to drive your car until the wheels fall off, or to private party sell your car because you can get more money. But…after I started thinking about it, from all the points I have mentioned above, I realize why that is a bad idea. Especially for a non car person to try to private party sell their vehicle.

I was tasked to sell a friends vehicle one time. They gave me a price they wanted to get and told me any price above that, I could keep. I also had roughly a 30 day time frame to sell. Let’s just say I am not a salesman. I did manage to sell it. However, it was only at the price that the friend wanted and I barely got rid of it in 30 days. While there are factors that can be part of that, like the car itself, I still didn’t do nearly as well as I had hoped I would have done.

In the end, I think CarMax and trading in your vehicle is a great idea. It can save you time and headache. You might think you are doing yourself a favor by trying to sell your car yourself. But, think of all the time, effort, and materials you are putting into that, to create the listing, prepare the car, deal with calls and emails and texts with stupid questions and non showing interested parties, and absolutely insulting low offers. Do you really want to deal with all of that? Just…think about it.