The Sun is Setting

A Road & Track article was recently released saying that Ford has filed for the name “Skyline” to their trademark list. While Ford did have trim levels with the name Skyline in the past, and there was a concept with the name Skyliner in it, Ford is not the manufacturer most notable for the name.

In the automotive enthusiast world, Nissan is the manufacturer that comes to mind when the name Skyline is said. While the newest Nissan flagship sports car is called the GT-R, it used to carry the name Skyline, but never has in the United States officially. That is because up until the R35, the car was never officially sold here in the States. However, if it had, up until the R35, the cars had the name of Nissan Skyline GT-R. The R35 that was sold in the America did not have the Skyline name, and I’m not really sure if it did anywhere else except Japan, if it even did there either.

While you might be thinking to yourself, gosh, why is Ford encroaching on Nissan territory and how much more could Ford ruin good names? I am going to approach this from a different angle. My beef is with Nissan. Why doesn’t Nissan care enough to keep that name? Nissan has an upcoming new Z car that will launch soon, but goodness gracious, they have a lineup that is long in the tooth and they have for a number of years now, been staying in business by fleet sales. Nissan tends to be the punch line of many jokes. They are not helping themselves by neglecting to keep the Skyline name in their library just in case. It is sad to say, but the sun is setting on the Skyline name and possibly even Nissan itself.

Should Models be Brands?

 

The subject of should models become brands has been relevant and important lately. I have had conversations with family and friends about the subject since some have texted me wondering why certain car manufacturers are doing certain business decisions. So, here is my take on should car models become brands.

In 2009, Dodge/Chrysler/Daimler/FCA split off the Ram pickup truck from Dodge and created their own brand from that model. That has been a very successful decision. Hyundai has split Genesis off into its own luxury brand, copying a page from Lexus, Acura, and Infiniti recipe, but also making a brand from a model. Chevrolet has rumored that they might consider making the Corvette a brand in itself. Manufacturers have split models into brands in the past, some have success and some were a failure.

Now, Ford wants to make a Mustang a brand, starting with the all-electric SUV, the Mach E. There is also a rumor that they want to make the Bronco a brand as well. Although, what doesn’t make sense is how they use the Raptor nameplate. They utilize that name for the F-150 Raptor, and Ranger Raptor, but apparently that name will not be utilized to distinguish a more powerful Bronco. A beefy Bronco is rumored to be called a Warthog. Confusing, but whatever.

What Ford should learn though, is they have almost been in this situation before. They had Mercury, that they closed because they couldn’t seem to explain to buyers why they should pay more for a car that is identical to the Ford equivalent. Lincoln almost had the same fate. Hopefully, they have learned from those experiences and don’t mess up a new Mustang or Bronco brand. Toyota and Subaru are also the same boat. They had the Toyota 86, the Subaru BRZ, and the Scion FRS all on the market at one time. And now they are almost doing the same thing, but instead of the Scion available, the Supra has taken that slot. We will have to see how this goes. 

I wouldn’t be surprised if Nissan does this with their Z car. Especially with the launch of the new 400Z. The Z name is known by people both with and without automotive knowledge so that would be a good start for them.

What do you think? Should auto manufacturers start making separate brands from their successful models?

The Byron Bet

the-byron-bet
I wish I had gone to a university that sponsored a NASCAR team.

After Jeff Gordon departed from NASCAR, the number 24 car was left open in the Rick Hendrick stable. While Chase Elliott was chosen to fill that seat immediately, everyone knew Chase would go on to pilot the 9, like his dad, so everyone wondered who would eventually take the wheel of the 24. When the dust settled and the ink dried, William Byron, at the age of 20, was going to be driving the iconic number 24 Chevrolet Camaro.

Now, after 2 years, he has no wins, only 22 top 10 finishes, and 5 poles. Sadly, he has not been all that successful even though he has Chad Knaus as his crew chief. Chad helped another driver at Hendrick, Jimmie Johnson, win seven championships. William has the best racing equipment money can buy with one of the best crew chiefs and yet he can’t seem to put it all together to get the car to victory lane.

William reminds me of the third Cars movie. He is very good at virtual racing and training on simulators. We saw during the hiatus that he is clearly good at iRacing. He won twice during the break for the pandemic. But, he isn’t quite like the Cars movie in regard to the digital talent translating to the real-life track. Maybe he should simply stick to virtual racing? NASCAR might be branching off in that direction someday sooner rather than later, and he could be a star that transitions from real life to virtual.

I don’t want to speak ill of him though. He might simply be in a situation like Joey Lagano was. Even though Joey had top tier equipment at JGR in his first few years, he certainly wasn’t showing the results of having it. Once he moved to Penske, he has won numerous times and even has a championship to his name. Could Byron still be getting his legs in the sport, and need to move to a different team to experience success? Only time will tell with that. but I do think that this might be the case. I think he still needs time and potentially a new team or manufacturer in order to start experiencing success. That is what I am betting on. The real question will be if he will ever leave Hendrick?

Lastly, but more of a side note. Byron attends Liberty University, that also sponsors him. I wonder if he pays tuition? I am also somewhat jealous because I went to Regent University, a rival to Liberty. Regent is not anywhere near Liberty in regard to campus size, student population, sports, or anything else, except maybe the televangelists that founded each of them, and they are both in Virginia. I would have loved to have gone to a school that sponsored a NASCAR team, even if it was a non-winning driver.

Crossing the Country Really Fast

for-the-blog-across-the-cou

The subject of Cannonball has been incredibly popular in the last few weeks. Prior to that, it had been somewhat of a novel automotive hobby that was starting to gain popularity again thanks to Ed Bolian and VINwiki and the “fraternity of lunatics.”

Recently, the solo cannonball record fell, which, surprisingly enough, beat Ed’s record run that had lasted up until November 2019. Then during the pandemic, many attempts were made and the record just kept getting lower and lower. A point could be made that the pandemic made it easier to cross the country from the Red Ball parking garage in New York City to the Portofino Hotel in Redondo Beach, California. Maybe there should be a separate record category for the pandemic runs? I was curious to know what Ed would think, since he seems to be the face of all of this. He described in a video that the situation is different than it was before the pandemic and there is some controversy among those in the activity, but this isn’t exactly an activity with defined rules.

With that said, back to the solo cannonball run. It was done in a rented Ford Mustang that was modified to hold 3 fuel tanks in the cabin of the car. The driver only had to stop for 8 minutes to get fuel. And this is what I started to ponder, could those 8 minutes be eliminated with on the move refueling?

BMW created a system to refuel a car while moving when they attempted the longest drift record. It looks similar to the way aircraft refuel in flight. If this system was applied to cannonball, where you could get a lighter, faster, (electronic speed limiter turned off), and covert car that gobbles up ground quickly, it would be a very serious record breaking run.

Did Kyle Really Wreck Chase?

Last Wednesday we saw towards the end of the race at Darlington, Kyle Busch slide up and bump the left rear of Chase Elliott causing him to slide into the inside wall and take him out of the race. That has since exploded into the headlines and has caused quite a stir among fans and non fans alike.

It is understandable that Chase was not a happy camper. Kyle claimed it was a mistake on his end. Even though he owned up to it, it didn’t make Chase or his crew chief feel much better. Many people believe Kyle intentionally wrecked Chase. While I am a fan of Kyle, and I’m not going to defend him exactly, I want to look at the situation and point out a few things

First, no matter how professional someone is, they are human and can still and do make mistakes.

Second, it has been a while since they have been in the cars. They have been doing iRacing, which is vastly different than real life.

Thirdly, the spotters are not in their normal positions. If you’ve ever stood in the top row at one of the tracks, it’s very hard to see the front stretch when the cars are up against the wall. Considering that is where the incident occurred, it makes sense the spotters might not have been much help there.

Fourth and lastly, really look and watch the footage. If you watch, when Chase and Denny pass Kyle who goes to the inside in/off turn four, they are bumper to bumper and cruising. Since Chase was so close to Denny coming off turn four, then as they went down the front stretch, Chase does not seem to stay connected to Denny. He slows down and begins to put a full car length gap in between them. At that point I think Kyle is mirror driving to make sure Kevin Harvick is not coming up too fast to prevent him from going up and getting in line. The problem really is that it seems that the entire top line slows down at the same pace. Kyle continues the pace he was holding and simply moved up into a gap he thought was there. You might see it differently, but I have simply shared my view and opinion of the situation.

Look closely at the shadow gap between Denny and Chase. It gets much larger as it goes down the front stretch.

Screenshot_2020-05-25-15-45-10Screenshot_2020-05-25-15-44-56Screenshot_2020-05-25-15-44-36Screenshot_2020-05-25-15-44-40

I find it interesting that probably the most controversial drivers, Kyle Busch, has created a huge ripple with the sports most popular driver, Chase Elliott. It makes for great entertainment and a YouTuber that I follow, David Land, sums it up well in his video. I’m so glad NASCAR is back and this situation, regardless of which side you are on, has elevated the sport into everyday conversation. That type of marketing is priceless.

Screenshot_2020-05-25-15-43-37
You can’t quite see Chase’s left headlight.

Screenshot_2020-05-25-15-44-06
Now you can see the left headlight. Kyle is now moving up.

Screenshot_2020-05-25-15-44-21
Look at the gap! That is a whole car length behind Denny.

Let me know below what you think.

Buffet of Topics for Today

buffettopicphoto

I didn’t get this post done ahead of time or scheduled on my regular Thursday at 10 time, but that is ok. There are a lot of topics I would like to cover quickly in the blog. Some are new thoughts and some are follow ups so hopefully you enjoy.

A week or so ago was Ford week on the blog, at least that is what each topic was about that week. Since the blog about the Ford Bronco, Ford has announced that they will not debut the Bronco until 2021. That is painful. I am tired of all these car companies “jumping the shark.” Make the car and we will give you money. That is not a hard equation. Side note to the Ford topic as well, my wife and I still haven’t filled out our paper work to get $20 for our Ford Focus issues. Maybe I should get on that.

Next up, NASCAR is BACK! It has been a little different than normal. No fans are in the stands, not even the announcers are present at the track. There is very limited crew and drivers must wear masks when not in the car. Last night Kyle Busch (my favorite driver) caused a bit of anger filled drama when he bumped Chase Elliott causing Chase to wreck. I am not going to defend Kyle, I am simply going to say, it really does look like he was driving by his mirror. Ryan Newman is back in the car after his crash at Daytona. Matt Kenseth has replaced Kyle Larson in the number 42 after Larson said a bad word during iRacing. I am excited for the next race at Charlotte this weekend.

I am finally getting back to Hot Wheel hunting and have been thrilled to find some really nice stuff on the pegs. I am hopefully going to be making videos of all the find that I have acquired, so keep tuned to the All Out Octane YouTube channel for the latest Hot Wheel and Matchbox finds! Both the blue and orange brands have some amazing cars coming out this year, along with great recolors of old cars, and it is nice to be able to share them with all of you!

 

*For fun- Comment below, would rather have a 2020 Chevy Camaro, a 2020 Ford Mustang, or a 2020 Dodge Challenger?

Is the Ford Bronco Back Yet?

broncobackyet
A few of the diecast Broncos in my ownership have seen better days. The same could be said for the yet to be debuted new Bronco.

With this week seeming to be Ford week on my blog, I want to cover the topic of the Ford Bronco. This vehicle is legendary in name and has been anticipated for years. But will uncontrollable circumstances cause us all to wait even longer? Hopefully not.

While the truck and SUV market is heating up, especially for older, iconic versions of those vehicles, the Bronco nameplate is one of the leading vehicles in that segment. Since Ford is putting all of their manufacturing into those types of vehicles, it is no surprise that they are bringing back the Bronco.

They have rumored this for a long time now, somewhere in the neighborhood of 6 years ago. I can understand how long it takes to produce a good product, which I’m sure Ford will make when the next, new generation Bronco is finally revealed, but I won’t lie. It really deflates anticipation and excitement for it when we have seen concepts and rumors for 6 years.

According to Ford, their timeline was to finally show the public the kicking pony in the spring of 2020. They have a website dedicated to this here. Of course now that the time has come, a worldwide pandemic just had to come about which could potentially ruin everything. I know Ford does not want another botched product release like the Explorer and they have put personnel in place to prevent that. Sadly, they couldn’t predict a global catastrophe that would ruin their long in the tooth official debut. Will they go through with the global launch? Only time will tell, but spring is over at 11:59 PM Friday, June 19, 2020. The clock is ticking.

 

Ford for all the Marbles

95564797_2707170059510940_1633515666285789184_n

Last year Ford announced they would no longer be producing compact, small, mid-size, and large cars. They were changing their long term plan to only produce cross over, SUVs, and pickup trucks. Not long after that announcement, the electric Mach E Mustang was introduced, and that vehicle seems to be the kick off of a new large vehicle line up.

But, this plan might be in serious peril before it even gets started. Let’s break down a few elements that might make Ford’s plan very challenging. Many of these things can change quickly though, as they all are very recent themselves in some regard, so this is my opinion and speculation.

First, the world wide COVID-19 pandemic is absolutely destroying the global economy. Auto manufacturers are taking a beating and sales are almost non existent. With people out of work, it makes it hard to entice people to buy a shiny new expensive pickup truck.

Second, the factory that supplies parts for Ford, Ram, and Toyota trucks was recently damaged by a tornado. While this will hurt Ram and Toyota as well, it made most headlines as interrupting Ford’s production. Since Ford’s entire lineup is mostly large trucks and SUVs and the parts supplier that provides the transmissions for those vehicles is damaged, all the eggs are in one basket and about to break.

Third, oil prices are deep in the red in trading value. While that is great for consumers because prices at the pump are very low, this unfortunately isn’t the time to take advantage of it. A thirsty F-150 can be filled for cheap at the moment, but with all shelter in place guidelines and people out of work, it is unlikely that people are going to be wanting a vehicle that is expensive to fill up in the future.

Fourth; very recently Ford announced that they are wanting to achieve 10 percent profit margins, even through this current circumstances. They have placed Lisa Drake in charge to accomplish that goal. She was in charge of the 2004 launch of the 11th generation F-150. That particular skill is what they are desiring her to perform on because she is also tasked her with increasing awareness of new products being launched, something Ford has struggled with for the past few years. Most notable the newest Ford Explorer botched release.

The next blog will be about the fifth and final blow to the Ford fiasco that is brewing. But with all the issues mentioned above, Ford has put all their chips on the table. SUV’s and trucks that with gas prices low but a worldwide pandemic not facilitating using those vehicles, a damaged factory, and the need to produce and profit within all of these circumstances, it is going to be a tough year for the automotive industry in general but I think Ford will really be feeling a pinch. Although Ford has weathered a lot over the years, so I should stop being so negative. The American spirit will prevail.