Tidbits for Today

Tidbits for today…

I read this article earlier in the week about the GT-R. He was making decent sense…until, “I want the GT-R to be more like an NSX…” …WHAT?! Um, the GT-R should NEVER be like the NSX. It was never supposed to be like the NSX, nor is it, nor shall it ever be. Then to say “Think 560-horsepower AWD FR-S and you’re most of the way there.”  In what world is the FR-S like the NSX?! You don’t even make sense in your trippy logic! To my fellow car blogger, you are a few cylinders short of a GT-R.

I read this article about Lincoln the other day and how this author feels the company just needs to be laid to rest. I do agree. I see the whole Ford Motor Company as Apple; in a league of their own, I will leave it at that (although I’m not a big fan of Apple, so you can assume my feelings about Ford). However, with that said, I would love to take a shot at marketing a revival for Lincoln. They need to associate themselves with comebacks. Comebacks that a younger and well established customer would recognize and think to themselves, I want to be a part of that. That is just the surface of ideas that I would use to market a comeback for Lincoln. I would go so far to say that they don’t even need to do any restyling, they just need much better marketing. Image consulting is more the concept.

I was very happy that Kyle Busch swept the weekend at Texas Motor Speedway! I am a huge Joe Gibbs Racing fan and Kyle Busch fan! Super excited for all parties!

In relation to the NASCAR, I did not see any problem with the NRA sponsoring the race. It makes complete sense to me from exactly what this article states, “Eddie Gossage, the president of the Texas Motor Speedway, told CBS Sports he actually hasn’t heard much in the way of controversy over the race. He said the NRA’s sponsorship is “not about politics. It’s about sports marketing.” ITS ABOUT SPORTS MARKETING. Perfect sense in my book.

There are certainly more tidbits I have spinning around in my head, and hopefully I will be able to get more out later this week. But these ones have been swirling for a few days now and I want to make sure I am staying current and relevant. It’s what you deserve. Feel free to tell me what you think in the comments below!

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Retool for the New School

Reading Autoblog today, stirred up some thoughts I have been mulling over for a while…the matter of automobile production. What really does it take to produce an automobile? If it is just like anything else in life, the willingness, passion, desire, and devotion to get it done are the ingredients to success. Why that doesn’t seem to work, or at least it was never popular up until this point I just don’t know. But I see a shift coming. A shift that will change the way automobiles are conceived, made, bought, and driven. More importantly there will be a shift to a unique connection between company, machine, and consumer.

I think the turn around time for creating a concept vehicle by a company, and either not producing it, or saying that it will be produced 3-5 years down the road…is absolutely stupid. That’s a lie. If you want to make something, you will make it, end of story. Sure it takes time to reset production plants and assembly lines, gather the materials and resources, create new machines that can make the new parts…yes I get that. But really, where has that gotten us? It has gotten us to this point, where new ideas are being generated faster than that old process can keep up.

Three stories on Autoblog today relate to this topic. The first is that Nissan is planning to build a new vehicle every 6 weeks until 2016. I say that is the most brilliant plan of any company to date. That kind of diversity will make their vehicles more exclusive and personal for consumers. In this day in age, consumers want to be part of a whole, but they want to stick out in that whole. This plan that Nissan has will provide that. Creating that type of momentum for niche audiences will also start creating a desire for people to own something that has the ability to become rare, which instead of seeing an automobile, particularly a grocery getter, as a expense, it is seen as an investment.

Second story is that Lamborghini is undecided on whether to create the four dour Estoque (Which has been around for what I think is a while and it is dumb they haven’t made it yet. It’s a great vehicle with would serve a purpose.) or an SUV. My opinion, BUILD THEM BOTH! Lamborghini shocked the world a few months ago with talk that they might start creating an “everyday” line-up of vehicles. People think that it might tarnish their image. I don’t. Lamborghini will never be a second rate company. If they want to build the most powerful exotic SUV, let them. It just goes to show that others can’t do what Lamborghini can do.

Lastly; the Jeep story. Just emerging from bankruptcy and paying off their debt, Chrysler has got some major catching up to do. They had an epic super bowl commercial, but I don’t think they are being wise on riding that success. Jeep has been considering producing a pick up Wrangler for a while, aka the Gladiator. Why they have not built it yet has made sense, paying back loans and all. But the decision to yet again put it on the back burner because cash is tied up in other places; like making small cars…REALLY? The Jeep has global sales capability, it already does, and it could add to it with the pickup model. To retool the assembly line to make a pick up Jeep Wrangler is much easier I think than to retool it to create a whole new car! Chrysler, I don’t know what you’re thinking but I don’t think it is very wise on this one. Try to remember your super bowl commercial and make the right decision to do something brilliant.

We The People…who own cars

Dear Car Companies,

We the people realize that you design and build cars for a living. We highly appreciate your talent and dedication to your craft because without you, about 98 percent of us would still be walking to the Seven Eleven down the block.

We recognize that you have been in this business a long time and have a built some pretty incredible machines. However, times are changing and we would like to tell you something. May we ask you for your attention for just a moment.

You have done pretty well thus far feeding us vehicles that we think we need. Actually, it is more like vehicles you think we need. However, you would be lying to yourself if you think you are giving us what we want.

As a person myself, I am taking the role of ambassador to relay important information. I will give you things that we the people are looking for in a car. We want vehicles with incredibly, let me rephrase that, RIDICULOUSLY good gas mileage. But you can’t just give us that, because up until this point, the ones that have done so, have looked like crap. Sorry.

We want the cars to look good, like something you’d buy at Tiffany’s, not the jewelry center at as Wal-Mart. Cheap imitation isn’t going to cut it anymore. We are smart, and can pick out the imposter a mile away. I promise, if you can deliver, we will pay.

A third thing we want is practicality. Don’t give us a seven passenger vehicle if really the only people who could fit in the back seats are children. If you say seven adults comfortably, prove it. Pick-up trucks, vans, cars; get people to drive them to tell you what is practical so you don’t have to guess. If you are right the first time, you don’t have to come up with some lame excuse for a cheap imposter vehicle.

Lastly, we want performance. There are only 24 hours in a day, so the fastest way we can get to 60 miles an hour, or more, is important. A smooth ride and great handling are critical because roads and traffic are terrible now days and we have to be able to dodge a bump, or take one, and the car has to last. Here’s an idea. Start with a race car, add the previous elements of gas mileage, looks, and practicality, and still end up with a race car. Done, walk away.

And, as a side note, don’t name these wonderful machines absurd names. Really think about what it is you have created and name it appropriately. If you have any questions, consult us. You can reach us on Facebook, Twitter, Myspace, or any other online social network known to man. But listen to what we are saying back to you, seriously. We can easily start walking to the Seven Eleven down the street.

Sincerely,

We the People