Add a little eXtra to the Frontier and…

My rough Photoshop skills of what I think the Xterra would look like based on the Frontier.

Nissan has launched an all new Frontier mid-size pickup truck. It is not a full size pickup like the Titan. There are mixed reactions to the new Frontier in terms of its capabilities and options. People also think that Nissan is to late to the game in the mid-size truck segment. But, overall, the truck on paper appears to be capable. It looks like a truck should as well, in my opinion, so that helps.

Nissan also recently launched a new Pathfinder. Upon seeing it, I started to think about some reports that I read recently that have indicated Nissan dealers are asking corporate to bring back the Xterra. With the popularity of off-roading and many of Nissans competitors resurrecting iconic nameplates with incredible capabilities, Nissan dealerships are saying customers will buy an Xterra if it were on the showroom floors. They also know they need something to compete with the likes of the Ford Bronco Sport, the Toyota 4 Runner, Land Rover Defender, and others.

I am beginning to see how that can come to fruition based on the new Frontier. I am hoping Nissan thought about this ahead of time and planned accordingly to potentially make an Xterra from the Frontier platform. It would simply be the Frontier without a bed and connected to the cab, as I have demonstrated with the above Photoshop render. The only problem is if the Frontier is innovative enough, to use it as a base for an Xterra, and will it live up the expectations of customers? As controversial as it would be, I think that it would. Nissan can’t wait on this if they want to get money from that market.

While we don’t know what the price of the Frontier is yet, Nissan is very extreme in pricing. They are either incredibly affordable, budget cars or they raise your eyebrows in astonishment to what could justify the high price they are asking. If the Frontier comes in at an appealing price, and sells, then I think they will easily green light an Xterra and we might see a new version on the road within 2 years. What do you think?

Bronco Launch: Boom or Bust?

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Ford introduced the Bronco on Monday night and it was met with great fanfare and rejoicing. I have been incredibly excited for it to debut and would love to have put down a deposit on one. The website to reserve one crashed almost immediately. It will be a very successful and popular vehicle. But for as hyped as the Bronco was, the launch, especially being all virtual, did not go as well as it could have in my opinion, and here is why.

Ford teamed up with Disney Creativeworks to create three short films about the Bronco directed by Jimmy Chin. You can watch each film here, here, and here. They were shown around the 8 o’clock hour on Monday, July 13th. One on ABC, one on ESPN, and the last National Geographic. Ford also did a virtual launch on their YouTube channel.

After watching all three, I now see what Ford was trying to do and where they were trying to go. They are trying to say get off your butt and go out in nature. Stop watching it on TV, get in a Bronco, and go live. They want to show they are going back to their roots, ready to tackle the tough terrain and take on Jeep. It is showing that Ford has climbed up out of there old ways because each film has climbing in it. Jimmy is not just an award-winning film director, he is also a climber. That is evident in all three short films that he made. The climbing aspect was much better in Jimmy’s own film than it was in the other two.

Jimmy’s own film was just much better overall. He did better at making the Bronco a part of his story, sort of like a supporting role, rather than just a vehicle being driven by a celebrity. I do not want to belittle those celebrities either. Their stories were amazing and they are awesome people. I just don’t think Jimmy could incorporate the Bronco into them as well and it seemed more forced and less natural. But that is simply my opinion.

The main issue I have is this. For as much hype that had been put into these films and the Bronco launch in general, it was insanely overrated. It is also ridiculously hard to find where they said they said they were going to place these films. They said they would be available on Hulu starting July 14th, the day after the launch. Maybe they were there. I wasn’t able to check. But, I did check on July 16th and did not find them. I searched, but I didn’t see anything Ford or Bronco related. Therefore, I went to YouTube. All three films are there but they have so few views in my opinion. Ford really dropped the ball on these films, I think. The most views one of the films has is 272,000. You might think that is a lot, but when you look at the live launch they debuted on YouTube, that video has over 2.8 million views. The films to me were a total dud and a total distraction.

Ford has had issues with launches in the past, especially the Explorer. If you want to hand Ford a pass because of the pandemic, that is fine. I will cut them a little slack. But really, they have rumored the Bronco for YEARS. Ford kept changing the date because the first launch date was set to be in the spring of 2020. Then the pandemic hit and caused them to set a new date. That date was July 9th, which was OJ Simpson’s birthday. How did they not know that? When your vehicle is associated with something like that, one would think a simple Google search would tell you a birthday? Not intentionally doing that, and wanting to not cause controversy, they moved it to July 13th and said all 3 films would come out across 3 Disney network of channels. Then there would also be something on YouTube. Yet, in none of these did a CEO get up and say anything about the vehicle, or show one in action in real life. Everything was staged and filmed prior. Nothing was live. There were hardly any facts given that we didn’t already know.

If it seems like I am ranting and long-winded it is because I can’t seem to articulate how confusing this launch was. My point is this. It should have been a very simple, inspiring, and proud event. In reality, it had very few of those things.

Let me be clear though. The Bronco launch did not fail. There was so much hype about it to begin with that it really couldn’t fail. It just wasn’t as amazing as it could or should have been in my journalism degree, automotive enthusiast opinion.

Wrangler Raptor Bronco Battle

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A few weeks ago, I commented on a Ford Bronco post on social media that was about how Ford thinks the new Bronco will eat the Jeep Wrangler for lunch (I’m not really sure where the exact quote about that is). My comment was, that on paper, the new Bronco looks to be a superior off-road vehicle to the Jeep. Many people quickly commented back saying that being able to make a prediction like that is not sound and that there is one crippling feature the Bronco does not have which will always make the Jeep superior.

That feature is a solid front axle. Jeeps always reign supreme because of having a solid front axle. The Bronco will be coming with independent front suspension. While I completely agree, that my opinion about the Bronco on paper is premature to call it superior to the Jeep without actually physically being able to compare them yet, I had to really think about the solid front axle issue.

After thinking long and hard about it, I concluded that I believe the Bronco is intended to be a different kind of off-road vehicle. I am not saying that the Bronco should not be compared to the Jeep, but I think the type of off-roading each vehicle is good at is slightly different. Jeep is intended for mountainous trails with steep inclines and jagged rocks. The Raptor and soon to be Bronco are created for desert trails and speed. That conclusion was solidified when I watched one of Doug DeMuros recent videos about the Jeep Mojave. I think Jeep built the new Mojave to specifically go head to head with the new Bronco in desert speed. The Fox shocks installed on the Mojave is almost the sole reason I think this.

What vehicle are Fox shocks famously found on? Oh yeah, the Ford Raptor. While no one is exactly comparing a Raptor to a Jeep, the Raptor is an insane desert off-roader. That is the type of driving I believe that the Bronco will fulfill to an even greater degree, but also tackle mountainous trails in an above-average way than what the Raptor currently does. This is why I think Jeep is installing Fox shocks, increasing the speed in low gear via the transfer case, and raising the ride height of the Mojave to prepare to compete with the Bronco on desert trail running. They know the Bronco is a threat and they are preparing for it. On the flip side, one could wonder why Jeep is moving away from “Trail Rated” and now placing “Desert Rated” badges on the Mojave? I think they want to show dominance in all areas first.

All of this makes sense when you look at the type of vehicles most popularly used for desert rally and endurance racing. Trophy trucks and the H1 Hummer are not exactly solid axle. The rear axle of a trophy truck is solid, but the front is independent and Hummers are portal. Looking at those vehicles and knowing that the Raptor is built to be with those vehicles, I believe it is safe to assume that the Bronco, with its independent suspension, is intended to join those vehicles playing in the sandbox.

One last side point is the modification capability of each vehicle. A point I made in my comment on social media was that the Jeep culture is vast and strong, and the aftermarket modification parts, capability, and customization is enormous. The Bronco out of the box will not have that. It will take some time for the aftermarket accessories to increase and bugs to be ironed out.

Even with all of this, I am incredibly excited for the Bronco to come on the market. Choices and competition are amazing and this will only make the off-road segment even more popular. Although, most of these will probably never leave the asphalt.

Did Kyle Really Wreck Chase?

Last Wednesday we saw towards the end of the race at Darlington, Kyle Busch slide up and bump the left rear of Chase Elliott causing him to slide into the inside wall and take him out of the race. That has since exploded into the headlines and has caused quite a stir among fans and non fans alike.

It is understandable that Chase was not a happy camper. Kyle claimed it was a mistake on his end. Even though he owned up to it, it didn’t make Chase or his crew chief feel much better. Many people believe Kyle intentionally wrecked Chase. While I am a fan of Kyle, and I’m not going to defend him exactly, I want to look at the situation and point out a few things

First, no matter how professional someone is, they are human and can still and do make mistakes.

Second, it has been a while since they have been in the cars. They have been doing iRacing, which is vastly different than real life.

Thirdly, the spotters are not in their normal positions. If you’ve ever stood in the top row at one of the tracks, it’s very hard to see the front stretch when the cars are up against the wall. Considering that is where the incident occurred, it makes sense the spotters might not have been much help there.

Fourth and lastly, really look and watch the footage. If you watch, when Chase and Denny pass Kyle who goes to the inside in/off turn four, they are bumper to bumper and cruising. Since Chase was so close to Denny coming off turn four, then as they went down the front stretch, Chase does not seem to stay connected to Denny. He slows down and begins to put a full car length gap in between them. At that point I think Kyle is mirror driving to make sure Kevin Harvick is not coming up too fast to prevent him from going up and getting in line. The problem really is that it seems that the entire top line slows down at the same pace. Kyle continues the pace he was holding and simply moved up into a gap he thought was there. You might see it differently, but I have simply shared my view and opinion of the situation.

Look closely at the shadow gap between Denny and Chase. It gets much larger as it goes down the front stretch.

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I find it interesting that probably the most controversial drivers, Kyle Busch, has created a huge ripple with the sports most popular driver, Chase Elliott. It makes for great entertainment and a YouTuber that I follow, David Land, sums it up well in his video. I’m so glad NASCAR is back and this situation, regardless of which side you are on, has elevated the sport into everyday conversation. That type of marketing is priceless.

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You can’t quite see Chase’s left headlight.

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Now you can see the left headlight. Kyle is now moving up.

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Look at the gap! That is a whole car length behind Denny.

Let me know below what you think.