Consistency is Key

For a long time, Chrysler/Stellantis products were considered laughable in both build quality and performance capability. Kia had the same reputation back in the 90’s as well. There was an unproven rumor for a number of years that cars built on Mondays and Fridays would be prone to more errors and problems than a car built midweek. While again, it was unproven, recently Tesla has had some trouble with the build quality of some of their cars, and many of the fixes came quickly, meaning a car built mid month was completely different than a car built at the end of the month.

I wrote a blog a year or so ago about how Dodge could do no wrong. One of the points I made, is that while their Charger and Challenger platforms are over a decade old, they have ironed out all the issues with it and have created a very reliable machine. Something they struggled to do for years. An article on Autoblog listed the best to worst automakers from Consumer Reports. From a very high level view, I want to sum up the top five and the bottom five. These are spoilers and if you want to read more details, you can click hear to go to the Autoblog article, which I believe has the Consumer Reports link in it for even further information.

The top 5 are:
1.) Tesla
2.) Lincoln
3.) Ram
4.) Chrysler
5.) Subaru

My quick analysis of this list is that these are pretty niche auto makers. They only produce a handful of models and what they do have, in some cases, have been around for a long time. They have capitalized on keeping what works and changing only what doesn’t. In some cases, Lincoln specifically, and even Tesla to some extent, they don’t sell a lot of product either. Their volumes compared to some of the bottom makers are only a fraction, meaning they have more time to focus and get it right. Because even with Tesla having as many issues as it does, they are still not pumping out the quantity to make it enough of a market impact. The buyers of theses vehicles are also very different than the bottom bunch as well.

The bottom 5 are:
23.) Mercedes-Benz
24.) Buick
25.) Cadillac
26.) Nissan
27.) Infiniti

The first few things that come to mind of that list are; these are same family vehicles, meaning they have the same parent companies and use the same parts; they are constantly changing up their vehicles and have a vast array of models to choose from; they can be expensive and complex and have a lot of things that can go wrong on them; and they are pumping out a lot of vehicles. Mercedes, Cadillac, Buick, and Infiniti are luxury machines with many technological aids that can fail. That leads to expensive repairs. They are also wildly different in model offerings. While Cadillac, Buick, and Infiniti are somewhat niche, having 22 models collectively offered, Mercedes has 29 different models on their American website alone. Nissan has 17 different models. Mercedes has more models offered than four of the top five manufacturers combined. When you are making that many different cars, at the volume that they are, it begins to paint the picture of why these brands are ending up towards the bottom of the list.

This shows that small, consistent things, done very well, are going to give you an edge over your competitors. Customers want reliable transportation. When a company takes the time to stick to a few models and iron them out over time, the customers will reward that with reviews and returning business. Even if they have issues, like Tesla, they are able to adapt quickly because scale is not at the capacity of the competitors. The fixes can happen almost instantly.

Information like this fascinates me. I’m always excited to look at the market from different perspectives and draw up new and different opinions, commentaries, and conclusions. Facts are facts. So it is fun to discuss the data and then think of ways to make it better. Consistency is the key.

For reference, here are the number of models made by each manufacturer according to their US website.
Tesla 4
Lincoln 6
Ram 14
Chrysler 4
Subaru 8

Mercedes-Benz 29
Buick 6
Cadillac 11
Nissan 17
Infiniti 5

Could it be More Super?

About a decade ago, Toyota had roughly 3 of the exact same vehicle on the road. The Toyota 86, Scion FRS, and the Subaru BRZ. Granted the Subaru was not Toyota, it was a Subaru, but it was only that by badge. All three cars were basically the same. Now, for the new Toyota Supra, Toyota has teamed up with BMW. The BMW Z4 and Toyota Supra are roughly the same car. There are minor interior and exterior differences, as well as a few mechanical differences, but they have more similarities than differences. It is very similar to the products they had on the road ten years ago, and actually, still up until today with the Subaru BRZ and Toyota 86. The fact that the 86 is still around is surprising in itself, and that can be a whole other blog subject.

To me, it would have made more sense to get rid of the 86 replace it with the Supra and instead of partner with BMW, do everything in house, based off the Lexus RC. If Nissan went slightly larger with their comeback king, the GT-R, then Toyota can and should too. I have made a graphic of all the size and price differences of all the cars referenced, along with the Lexus LFA, the one time supercar from the brand. A larger, more powerful, dare I say better looking Supra should have been the goal from the start.

I don’t have the IS500 on here, and the FRS is very hard to find anymore. It has the same dimensions as the 86 and BRZ. Click on the chart to see it in full size.

When it comes to power, I know the plan to put a V8 in the new 2022 Lexus IS500 had to have been around when the Supra was conceived. Maybe? Either way, when the Nissan GT-R went from a straight six to a V6, people didn’t complain THAT much. If Toyota planned to put a 5.0 V8 in a Supra, these things would be selling faster than they could be made. None of the new Supra makes any sense to me. There was so much potential and while the car is incredibly popular, it really didn’t meet what I thought could have happened. Granted, I did like it at launch, and I still am a fan. It just doesn’t seem like a Supra in the sense that it doesn’t compete with anything that the original did, or perceived to do. Perception is very important. Potential is also important. The Supra should have been a GT-R competitor, built in house, based off the RC, with a V8 engine. Toyota should have done all that on a budget and gave every 5.0 Ford Mustang owner a run for their money.

The RC looks so good in my opinion. It is the perfect start for a Supra. Plus, it can be all wheel drive. This one was.